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In partnership with Peter McDonald, KEVIN.MURPHY the brand is born with seven products; ANTI.GRAVITY, MOTION.LOTION, EASY.RIDER, HAIR.RESORT, STICKY.BUSINESS, FRESH.HAIR and ROUGH.RIDER, using naturally derived ingredients & sulphate and paraben free formulas.
Kevin is awarded the ‘Australian Masters Award’ at the Australian Hair Fashion Awards for his outstanding contributions to the profile of Australian Hairdressing worldwide. The first KEVIN.MURPHY campaign is launched showcasing beach hair, performance and cementing the brand image.
Kevin is awarded the ‘Australian Masters Award’ at the Australian Hair Fashion Awards for his outstanding contributions to the profile of Australian Hairdressing worldwide. The first KEVIN.MURPHY campaign is launched showcasing beach hair, performance and cementing the brand image.
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw3695dfbe/06.2024/2007.png)
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Kevin shoots for Vogue in India, where he uses pigment powders on model Catherine McNeil, inspiring the launch of COLOUR.BUG.
SESSION.SALON a groundbreaking education program using the learnings from Kevin’s editorial career is launched to salons and stylists.
HYDRATE-ME.WASH & RINSE are launched as our first WASH & RINSE in the portfolio. Heroing the antioxidant-rich Kakadu Plum, this iconic duo is still our best-selling WASH & RINSE today.
While shooting on a beach in Malaysia, a wave crashes on the set which gives Kevin the idea to mix eyeshadow with hair gel before scrunching the mixture into the model’s hair. This inspired our beloved HAIR.RESORT and cemented Kevin as the go-to creator of ‘beach hair.
HYDRATE-ME.WASH & RINSE are launched as our first WASH & RINSE in the portfolio. Heroing the antioxidant-rich Kakadu Plum, this iconic duo is still our best-selling WASH & RINSE today.
While shooting on a beach in Malaysia, a wave crashes on the set which gives Kevin the idea to mix eyeshadow with hair gel before scrunching the mixture into the model’s hair. This inspired our beloved HAIR.RESORT and cemented Kevin as the go-to creator of ‘beach hair.
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwc9e15ec3/06.2024/2010.png)
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We launch our hero treatment oil, YOUNG.AGAIN
The Heart of KEVIN.MURPHY is established, and the brand collaborates with Culture Is Life, an Aboriginal led Not-For-Profit organisation. We created a special edition book called ‘HAIR by KEVIN.MURPHY’ to raise awareness and funds for the cause.
KEVIN MURPHY LOVES COLOR.ME is rebranded COLOR.ME BY KEVIN.MURPHY and launched globally. As the first colour line for the brand, COLOR.ME BY KEVIN.MURPHY created an artful blend of science combined with naturally derived ingredients in an ammonia-free formula, providing salons with a holistic KEVIN.MURPHY experience.
Our FUTURE.LOVE Show is hosted in Prague and Las Vegas, bringing together thousands of hairdressers from around the world
KEVIN MURPHY LOVES COLOR.ME is rebranded COLOR.ME BY KEVIN.MURPHY and launched globally. As the first colour line for the brand, COLOR.ME BY KEVIN.MURPHY created an artful blend of science combined with naturally derived ingredients in an ammonia-free formula, providing salons with a holistic KEVIN.MURPHY experience.
Our FUTURE.LOVE Show is hosted in Prague and Las Vegas, bringing together thousands of hairdressers from around the world
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This year marked Kevin’s 15th year as Hair Director for Melbourne Fashion Week, working with Australian designers such as Scanlan Theodore and Dion Lee.
The innovative EVERLASTING.COLOUR regimen, including our first treatment with bond-building technology, launches to go a step above our existing colour-safe regimens, bringing the KEVIN.MURPHY + COLOR.ME brands together to deliver a colour preserving, enhancing, and protecting line.
The innovative EVERLASTING.COLOUR regimen, including our first treatment with bond-building technology, launches to go a step above our existing colour-safe regimens, bringing the KEVIN.MURPHY + COLOR.ME brands together to deliver a colour preserving, enhancing, and protecting line.
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwf5f92d9e/06.2024/2021.png)
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FAST.FORWARD takes Kevin and his Global Artistic Show Team to Austin, Texas and Berlin, Germany where they present the future trends and innovations in hair. This is also the year that the CONNECT APP launches, as way to communicate directly with our stylists and salons.
Consumer trends associating healthy hair with their overall health and wellbeing gave rise to low-commitment colour combined with care and strength solutions.
Welcome COLOR.ME GLOSS - uniquely designed as a colour and treatment in one. Luminous, demi-permanent colour goes beyond shine to reconstruct and deeply moisturise the hair for incredible strength that increases every time you colour.
As the world emerged from a post pandemic life, the very act of blowing out one’s hair and returning to glamour brought a sense of optimism and expression. Inspiring the launch of BLOW.DRY WASH and RINSE to protect hair and extend style.
Consumer trends associating healthy hair with their overall health and wellbeing gave rise to low-commitment colour combined with care and strength solutions.
Welcome COLOR.ME GLOSS - uniquely designed as a colour and treatment in one. Luminous, demi-permanent colour goes beyond shine to reconstruct and deeply moisturise the hair for incredible strength that increases every time you colour.
As the world emerged from a post pandemic life, the very act of blowing out one’s hair and returning to glamour brought a sense of optimism and expression. Inspiring the launch of BLOW.DRY WASH and RINSE to protect hair and extend style.
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw3305179b/06.2024/2023.png)
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KEVIN.MURPHY celebrates 20 years of innovation, style and influence in the haircare industry at Reflective Perspective in Budapest.
To commemorate our SESSION.STYLING heritage (and with a nod to our roots in fashion) we have released a Limited Edition design of two of our most coveted styling products - ANTI.GRAVITY.SPRAY and HAIR.RESORT.SPRAY
We are so happy to be celebrating over 2 decades of innovation, style and technique. Thank you for supporting KEVIN.MURPHY over the past 20 years and coming on the journey with us. We’re looking forward to bringing new and exciting innovations to you as we enter into this next chapter as a brand.
We are so happy to be celebrating over 2 decades of innovation, style and technique. Thank you for supporting KEVIN.MURPHY over the past 20 years and coming on the journey with us. We’re looking forward to bringing new and exciting innovations to you as we enter into this next chapter as a brand.