Reign Salon &​ Retreat

Melbourne, Australia 


“’The Human Hairdresser’ originally began as a workshop I created to educate hairdressers on how to look after their own health. Its aim is to change the negative habits and associations that our industry has. First and foremost, we are humans and we need to be able to shift our focus to look after ourselves before we can wholeheartedly service others. The workshop is dedicated to the mindful practices needed to be a successful hairdresser, demonstrating practical ways for creative people to live organised lives. ​

I donated boxes of hair equipment to @deadly_hairdude. This company develops and maintains a capable workforce in remote communities in Australia's Northern Territory, training indigenous people to cut, colour and style hair. In the future I’d like to collect supplies from salons all over Melbourne for the program, as well as visiting Darwin to help with Education in the program. ​

I am also an ambassador for @hair3rs which is a nonprofit organisation preventing domestic & family violence by educating hairdressers and barbers on how to recognise, respond and refer any client that may be vulnerable.​

Reign Salon and Retreat is also part of Sustainable Salons – a social enterprises that helps salons to reduce their impact with waste collection and recycling services. ​

​From a young age, I've been a dreamer that wants to change the world and as I get older this dream doesn't die but actually feels more achievable. I think how we change the world is by small acts of kindness, by working on what we need to love ourselves, by caring for those that are less fortunate than us. The plan is that what begins as small acts of kindness can turn into larger acts of kindness as we continue to grow.”​

Charlene Fernandez

@charlenefernandezhair