BLOW.DRY WASH & RINSE

We are excited to announce an all-new extension of the brand’s renowned BLOW.DRY collection with the addition of BLOW.DRY WASH & RINSE, now, offering a complete system of heat-activated style extenders and protectors.

Meant to work together as a pre-styling regimen to complete the existing BLOW.DRY line, this WASH & RINSE combination will provide an in-salon solution, as well as a perfect take home product for clients who style their hair regularly with hot tools.

“When I decided to launch BLOW.DRY WASH & RINSE, I was inspired to extend the existing BLOW.DRY line to help salons and clients achieve flawless and long lasting styles, from start to finish. Now, we have found the perfect pre-styling wash and rinse combination to prepare the hair for the rest of the BLOW.DRY products like EVER.SMOOTH, EVER.BOUNCE, EVER.LIFT & EVER.THICKEN.”

The first step, BLOW.DRY WASH, is a sulphate-free repairing and nourishing hair wash that hydrates and strengthens the hair using Hydrolyzed Pea Protein and Wood Bark Complex. The second step, BLOW.DRY RINSE, is a nourishing and repairing conditioner that forms a protective layer on the hair that guards against colour loss and environmental stressors.

The perfect kickstart to the other innovative products in the BLOW.DRY collection, including EVER.BOUNCE, EVER.LIFT, EVER.SMOOTH and EVER.THICKEN, BLOW.DRY WASH & RINSE will help reduce styling friction before drying the hair, making the hair less vulnerable to damage regardless of your natural texture.

BLOW.DRY was specifically designed to protect styled hair. With 87% less breakage*, frizz control and 24 hour humidity protection, when used as a system, we want to elevate hair’s quality, in turn elevating your style. *When used as a three-step regimen with EVER.SMOOTH when compared to a non-conditioning shampoo.

KEVIN.MURPHY’s Anti-Breakage Technology works in both products to hydrate and protect strands against heat damage.

EVER.BOUNCE formulated with our Phyto-Nutrient Complex that has Silver Linden and Waratah Flower Extract is perfect to achieve bouncy, curly results and beach waves that last. Hair will shine, bounce and move with life and keep the shape for longer.

EVER.LIFT is great for those who crave volume, it targets the roots for long lasting volume that moves with air and is formulated with our Zen Complex that includes Arctic Root Extract and Lavender Extract for results that last beyond your wash.

EVER.SMOOTH contains our Wood Bark Complex with Lemon Aspen, White Cypress and Blue Cypress. These give you the smooth and lasting results that you have learned to depend on.

EVER.THICKEN our thickening heat activated style extender will help you achieve the look of thicker and fuller hair regardless of style thanks to our Cotton Sprout Complex which has Organic Cotton Extract and Pea Sprout Extract to help with lasting results. Apply after a wash and rinse to towel dried hair. Separate hair into sections and spray liberally. Blow dry each section with the brush of your choice to activate the smoothing technology and increase longevity of style and texture. You can also use a hot tool to further enhance the shape of your style.