Over the past few years, the impact of the pandemic changed every aspect of our lives — from work to social gatherings to our beauty rituals. While many of us have enjoyed the perks of working from home — sweatpants, preparing gourmet lunches and zero commute — our styles have also evolved. Prior to lockdown, many of us had standing salon appointments for facials, trims and most importantly hair colour, but much of that has now been replaced.
Depending on your colour service of choice, we’re finding that clients are making the obvious choice not going back to the pre-pandemic days of excessive highlights or are looking for easier ways to blend greys. Instead, they’re focusing on the skinification of hair and choosing shades and colouring methods that prioritise the health of the hair.
Hailey Bieber has championed this trend with her newfound beauty rituals. For example: opting for hairstyles that allow her to step out of the house with deep conditioner in her hair and leaning into her natural tone. She is just one of the many celebrities that have embraced her roots and found a new shade that suits her. Some are dubbing the abandonment of traditional highlights as “expensive brunette,” while others are simply welcoming a new natural.
This “new natural” has been seen in our most recent ULTRA.VIOLET campaign and LOOK.BOOK as we debuted NUDES and our new CHOCOLATE.ASH tones. In addition to this, all aspects of the KEVIN.MURPHY brand has always been at the forefront of the skinification of hair. Treatments, like pH.D and SCALP.SPA brings light to the need to take care of the skin and strands from the inside out.
What does this mean for your next appointment? Booking services and asking for shades and treatments that deliver multidimensional results to your hair colour without compromising health. You might walk out of the salon a few shades darker, or wait longer to achieve lightened results, but the tradeoff is better blowouts, shinier results and less damaged locks.
What To Ask For:
Turning the colouring process into a treatment for the hair. pH.D can be used to combat brass, darken shades or blend greys. Book this alongside a bang trim or a blowout for an easy update to any shade.
Nude and neutral colours have been spotted in everything from interior design to wardrobe and makeup palettes. With an increase in highlighting everyone’s individual shades, NUDES allow your colourist to create multi-tonal results with BEIGE and VIOLET undertones that are able to be tailored to any skin tone.
With an entire range to choose from in the salon or at home that includes a SCALP.SPA SCRUB, WASH, TREATMENT and a SERUM, increasing the health of the scalp and strands has never been easier. By placing a focus on this area, you’ll notice better results in all aspects of colour and styling.
Placing focus on “expensive brunette” hair trends, the new CHOCOLATE.ASH shades allow you to wear a low-maintenance tone that is low-key yet sophisticated with an unbeatable shine.