The connection we all have with the ocean is innate – for many, it’s a space to relax, recharge, and renew – yet outside of leisure, it plays an imperative role in our world’s biodiversity. Aside from beach days and beach clean-ups, consumers can impact the oceans even from afar. Which makes now the time to take action and protect our shores. Recognised globally in 2008, World Oceans Day takes place on June 8th of each year and serves as a reminder to improve our relationship with one of the world’s most precious resources.

Innovation for a Sustainable Ocean is the designated theme of World Oceans Day 2020 and brings to light the positive solutions being created throughout the world. Consistently aiming to put innovation for a sustainable future at the top of our priorities, the well-being of the environment is at the heart of all that we do and can be seen in The Choices We Make. This World Oceans Day we’re especially proud of KEVIN MURPHY’s Ocean Waste Plastic (OWP) initiative – recently featured in Fast Company’s World Changing Ideas of 2020. As the first beauty brand to create packaging from 100% Ocean Waste Plastic, we are putting innovation in sustainability first.

About O.W.P

“This change is for the future of our environment and for us to be truly sustainable – to clean up our oceans for the sake of our planet and for future generations.” – Kevin Murphy  

Currently, there is a staggering 150 million tons of plastic littering our oceans and it is growing by the minute. Due to the fact that 95% of packaging is currently made up of single-use plastic the problem is only getting worse. On average, one garbage truck of plastic is being dumped into the ocean every minute, which is why we are doing what we can for the environment. By reclaiming O.W.P (or Ocean Waste Plastic) to produce our packaging, KEVIN.MURPHY is effectively removing 360 tons of plastic from the ocean each year.

What You Can Do To Help Our Oceans

While being an informed consumer about the role of Clean, Green and Blue Beauty is a great place to start, there are many other ways to involve yourself in ocean solutions.

• Start With Education

Educate yourself and those around you about the impact our daily routines have on the oceans. Plastics and pollutants do not just impact the beaches we see, they harm the entire ecosystem of the ocean from the coral reefs to wildlife.

• Make This An Everyday Initiative

Instead of celebrating the single day or planning a yearly event, think about how you can integrate this concept as a lifestyle change. For example – most storm drains empty into the ocean, meaning that even if you do not live close to the coast, improving your local habits can positively impact the ocean. From being aware of proper recycling practices to cutting down on unnecessary packaging, every little bit counts.

• Discuss Topics Digitally

There is a vast amount of information passing through our hands daily. Taking a moment to share awareness, inform others about the environment, and offer suggestions for solutions can be done with a few clicks.

Moving forward, we hope you celebrate World Oceans Day this day and every day, to move towards a cleaner, brighter, innovative future together.