The one thing missing is the sound of the applause from backstage.
Sending models down a runway with no immediate reaction felt slightly off. However, the digital platform, which allows you to view each show here also led to exposure to new audiences – distinguishing Barcelona as an icon among the world of fashion.
The team backstage still brought the same ecstatic energy we all know and love about fashion week and as 080 Barcelona Fashion Week has proven its ability to pivot in this new landscape the KEVIN.MURPHY team has shown its ability to keep up.
Sponsored by KEVIN.MURPHY, and directed by KEVIN.MURPHY GLOBAL SESSION.MASTER Massimo Morello, the team recorded 21 shows and turned out over 550 models in just 4 days.
Taking place at the gorgeous Barcelona’s Sant Pau – designed by Gaudi and home to the world’s largest Art Nouveau complex – there was a grand presence all around. When it comes to the designs and the hair trends to accompany them, natural texture, updated glam and braided accents were the main themes seen woven throughout the shows and these were some of our favourite takes on those trends.
THE TREND: NATURAL FINISHES
“More and more, designers are either following a dream or a reality. When you follow the dream you take concepts from previous era’s like the 70s and recreate their vibe in a modern way through design, hair and makeup. What we are seeing is a trend toward enhancing the natural essence of each model, without forcing anything and instead creating the best version of each of everyone.” – GLOBAL SESSION.MASTER Massimo Morello
Products To Get The Looks:
The Show: Escorpion
Starting in 1929, Escorpion draws on its heritage with modern twists and has gained international accolades for its timeless and versatile designs. This season, knitwear gained a sense of optimism and freedom as the show encapsulated the feeling of a long summer during the 70s. With an emphasis on luxury, they believe that clothes are more about quality versus quantity and therefore practice responsible sourcing and production for the sake of the environment.
The hair was created in a way that moved with the garments. The individual texture of each model shined through as hair was pulled into low buns, piece-y tendrils peeked out from hats and sunglasses were used to pull hair off the face. For gorgeous curls, the team payed attention to the moisture factor this hair type needs. On wet hair, curls were saturated with UN.TANGLED and SMOOTH.AGAIN, then carefully manipulated with a diffuser as to not disturb the hair pattern and finished using a hair fork to perfect the silhouette. Created in a way that didn’t take away from the designs and indicative of a summer well spent under the sun.
The Show: Guillem Rodriguez
Guillem Rodriguez transcends the barrier of gender within his designs. This year, he used his time in quarantine to get back to the essence of his work. It was the perfect getaway and a welcomed respite to immerse in his collection, go deeper, and create something more meaningful than seasons past.
We see much longer hair on the Guillem Rodriguez runway, with haircuts that show off the natural texture of each model and finished looks indicative of a range of decades that goes back to the overall theme of individuality and creating looks tailored for each model.
The Show: Lebor Gabala
There is a mixture of opulence within the jacquard designs as traditional techniques and geometric shapes pay tribute to ethnic and handmade pieces. Giving off a laidback vibe with soft colours and warm tones, the collection reiterated feelings of empowerment throughout the designs.
From more natural blowout finishes to amped-up texture, healthy-looking hair and middle parts were everywhere on the Lebor Gabala runway.
THE TREND: UPDATED GLAM
“It all comes down to planning, planning, planning,” says GLOBAL SESSION.MASTER Massimo Morello. “After initial talks, we have hair trials and continue collaboration to create a complementary finished look. When it comes to more glamourous finishes this season, we had to make sure that the hair was “quiet” enough to allow for the fashion to take center stage.”
Products To Get The Looks:
The Show: Guillermina Baeza
The Show: Onrush W23FH
There is an immediacy to the items in this collection, fashions are haphazard yet well-considered with a range of inspiration from evening wear to streetwear. This chaotic mix plays on layers and deliberate shapes.
The hair takes on a modern finger wave shape that required the perfect combination of product and technique. To create the high shine finish, HAIR.RESORT was applied to shape the hair, then applied again with a tint brush to create the high-shine finish before securing with SESSION.SPRAY and diffused heat.
The Show: Oscarleon
Each piece of this collection was completely handmade and therefore wholeheartedly unique. A concept strung together throughout was the fact that human error creates distinction, this paired with original messaging on garments gave off the feeling of true personalisation.
Open for a bespoke style to compliment, the designer knew they wanted to include raw fabric throughout the hair design. Massimo, therefore, drew a concept and turned it into a reality utilising a directional blow-dry, hair donuts, ANTI.GRAVITY.SPRAY and SESSION.SPRAY.
THE TREND: BRAIDED ACCENTS
Intricate, functional, and the perfect way to add interest – various braiding techniques have been seen throughout the shows and were a highlight at a few in particular. The original way to add romanticism to any look, this season they have become even more of an accessory across the board.
Products To Get The Looks:
The Show: All That She Loves
Transcending boundaries and borders, this swimwear brand brings us all to the Catalan Coast. Woven, made, and dyed by local artisans and featuring various textures from different fabrics throughout the collection. A nod to the ocean scape, tie-dye ties is all together giving off the feeling of the wind, the waves, and the sun.
Timeless, romantic braids brought the hair to life with well-positioned accent braids, ponytails with volume and highly textured hair with movement and bounce! To get the look, small braids were positioned along the side of the head, then hair was sewn into position with well-placed volume at the crown and the back of the head before finishing with SESSION.SPRAY and YOUNG.AGAIN DRY CONDITIONER.
The Show: Custo Barcelona
The show embodied the comfort and functionality among a maximalism that new generations crave in their clothing. Giving off glam rock vibes and coinciding with many other brands around the world – these pieces were designed to be worn every day.
No matter the texture or finish, the hair looked healthy and shiny as bang braids accompanied center parts to create a slight flair that complimented the post-Brit Pop vibes.
080 Barcelona Fashion Week was a stellar example of the new era of digital fashion with designers and stylists showing their ability to adapt and pivot. Although designs – meant to be felt and examined – don’t always translate in a 100% digital interface, the ability to introduce fashion immediately to a worldwide audience has been a wild success.