Literally and metaphorically a world away, Sleeping Water was inspired by the stunning outdoors surrounding Lake St. Clair and the architecture of Pumphouse Point, a quaint retreat in Tasmania, Australia. An ode to these sacred lands and the heritage of KEVIN.MURPHY, the environment and our impact on it was reiterated as the team took time to pause, breathe, and consider our path.
The hair transitioned throughout shooting as mother nature accentuated gentle wisps and the elemental movement of each strand. To prep, products were pointed yet subtle, to encourage the style rather than completely control it.
Remote is an understatement when it comes to describing the location, and half of our journey was getting there. Lake St. Clair – one of the deepest in all of Australia – was named leeawuleena or ‘Sleeping Water’ by local aboriginals. It’s ethereal waters and the moody aesthetic of the surrounding lands inspired every element of our Sleeping Water Campaign.
Snow packed mountains touched us even from a distance with cool quiet mornings echoing well into the afternoon. Mist, sleet, rain – as stylists, a perfect trifecta of moisture dared them to meet the challenge of an ever-changing environment. Aside from the beautiful surroundings, the history of Pumphouse Point echoes with touches of sustainability all around. From its beginnings as a hydroelectric station to the conservation efforts coupled with the retreat’s expansion, this location integrated The Choices We Make as a brand.
With a few essential products by their side, hair was prepped to work alongside the environment rather than combat it. The styles evolved from their first shot to their last creating a variety while showcasing the beauty of individual texture.
SHIMMER.SHINE – To show off hair colour or the intricate bends of texture, a shine-enhancing spray is crucial to illuminating every facet of the style.
KILLER.CURLS – Natural texture was accentuated throughout this campaign. KILLER.CURLS was used in combination with YOUNG.AGAIN on RAE to prep her gorgeous curls prior to air-drying and spending the day coming to life on set.
SESSION.SPRAY – A session favourite, the staying power of this hairspray and ability to counter the effects of humidity were essential to this location. Sans flakes or residue, this spray keeps everything perfectly in place but also allows for brush-outs and re-styling when needed.
Travelling to this location was half of the adventure, as planes, boats and long car journeys brought the team together and begged them to renew and reset. This pause allows us all to walk away with purpose as the reflections of Sleeping Water continue to ripple in our everyday lives.