As a global brand, we strive to meet the needs of stylists and consumers while delivering fashion-forward choices in hair colour, style and care. Now, more than ever, in the world of fashion and beauty it is paramount that these realms carry a sense of individuality for everyone. Over the past few seasons, we’ve seen a new fashion cycle develop, one rooted in inclusivity and influenced by street style. These trends are making their way onto the virtual runways — like Melbourne Fashion Week — and around the world this year. From creating this styles backstage to creating them in-salon and at home, we are thrilled to see a veritable explosion of braids, textures, and street-style influenced shapes for a range of textures from curly to coily.
What You Can Expect To See
In this report, the KEVIN.MURPHY team unveils That’s My Type — a guide to identifying, embracing and allowing texture, from curly to coily, to thrive. Salons, stylists and consumers can access this information in an easy-to-navigate package from KEVIN.MURPHY to help individuals embrace and enhance the texture they were born with.
Due to the fact that we make products that work in every single corner of the world, for every person, we seek to solve hair concerns at the individual level with each person, every day. There is a simple truth at play – no two heads of hair are the same or should they be treated as such; it’s the application and choice of product that will help stylists and consumers put their best highly textured foot forward. While there has long been an under-representation of highly textured and coily hair in the industry, we’re looking forward to helping grow a new standard.
HI-T Texture is going to shine a spotlight on natural textures from curly to coily, and everything in between. After years of relaxers and straightening tools, individuals everywhere are embracing their own unique natural texture. The best way to help texture thrive is through knowledge of hair types and choosing of the correct array of products each unique texture needs — from cleansing and conditioning to treatments and styling. As with any trend report, we need to unpack the “why” and “what” that means for you, the individual. Getting the look, therefore, becomes a process of understanding your own hair and how to apply new shapes, looks and trends to your individual texture.
Where To Begin
The first step is all about identifying your texture type and understanding how to translate trends for your own individual style. Through our mood-boards — full of tips and tricks — you’ll see exactly what is happening in fashion and in society. From there, your next step will be product choice and our boards will help you try out a new product, shape or technique.
If you’re a stylist and looking to advance your knowledge of KEVIN.MURPHY products, hair textures and types contact your local KEVIN.MURPHY distributor to find out more about our TEXTURE.SHAPE.FINISH class – available online and in-person!