As one of the most common services in the salon, grey coverage is a topic that crosses every stylist’s station. Therefore making it the cornerstone of the colour business. Which is why we found it imperative to give stylists even more options behind the chair.
Introducing INTENSE.NATURAL
The latest addition to COLOR.ME by KEVIN.MURPHY INTENSE.NATURAL provides new options to cover greys while providing a cool finish for a range of shades from deep brunettes to platinum blondes. Building on the existing line, these new additions give it more depth for a wider array of lighter and darker options in the salon. We’re happy to announce that INTENSE.NATURAL now includes 3.00, 4.00, 9.00, and 10.00.
“I felt it was important to expand our range to include both lighter and darker shades to meet the needs of every client. Like our existing INTENSE.NATURAL shades, our 3.00, 4.00, 9.00 and 10.00 offer complete grey coverage with a cool, opaque, and astonishingly natural finish.” – Kevin Murphy
Creating these additions, we took into account what salons and stylists we’re asking for most and created an even more universal grey coverage range. As with all COLOR.ME shades, the new INTENSE.NATURAL shades are one hundred percent ammonia and PPD free and formulated with naturally derived ingredients such as Honey, Pomegranate and Shea Butter.
HOW TO USE
Mix a 1:1.5 ratio of SHADE to CREAM.ACTIVATOR of your choice. Develop as per CREAM.ACTIVATOR.
WHO IT’S FOR
Dark brunettes or lighter blondes looking for grey coverage or a cool, opaque result.
WHY YOU’LL LOVE IT
INTENSE.NATURAL offers seamless grey coverage, with cool reflects, an opaque finish, and brilliant shine. Formulated with naturally derived ingredients such as honey for enriched moisture, pomegranate for strength, and shea butter for shine and lustre, these shades ensure hair is as healthy as it is brilliant.
KEY FACTS
- Designed for complete grey coverage, this expansion now encompasses medium brunettes and light blondes.
- Delivers born-with-it colour
- Seamlessly delivers cool, opaque results with endless shine.
- Created from naturally derived ingredients
