Embarking on a new decade, KEVIN.MURPHY is excited for a year full of innovation and education. There is a big shift going on in the world of beauty and hairdressers are at the heart of it. Trends this year will see a focus on individuality within an ever-growing movement to improve the welfare of our planet. Encompassing both, the new collection from KEVIN.MURPHY – BANG BANG – explores exactly that.
When we began diving into the inspiration for this new collection, we were drawn to the Brit pop culture of the 90s for various reasons. “In the ’90s, fashion evolved from “uniform” to a form of influence. It was a decade when the terms “reduce”, “reuse” and “recycle” became widely used as we gained awareness of the impact we were having on the world’s environment.” – Kevin Murphy
COLOUR, CUT, STYLE
Taking cues from 90s Brit pop fashion, modern hairdressing reiterates the idea that individuality is present at each turn – colour, cut, and style. BANG BANG, and the education surrounding it, addresses the diversity of each client’s style to enhance it. In addition, technique based vintage trends are modernised, which gives stylists the tools needed for real-life salon situations.
Specialised parting techniques emphasise natural texture as placement gives off the appearance of effortlessly lived-in colour, no matter the shade.
“In our 2020 Education Collection, colour techniques have been designed to enhance any length or texture of hair, as well as be personalised for each and every client which allows you, the colourist, to unlock unlimited possibilities. We hope you enjoy the various sectioning techniques, applications and formulas that we’ve created.” – KATE REID, DESIGN.DIRECTOR
Moving away from typical long layers, stylists are actually “cutting” hair again. It has become more about a cut to enhance your style than vice versa. Additionally, silhouettes are fluid across the gender lines as texture reigns supreme.
“This year, with our cuts, we celebrate a collision of ’90s fashion and the Brit pop movement. With a nod to the Mods, and glam rock stars of the ’70s with just a touch of Pop Art for good measure. Allowing you to create genderless shapes and textures that portray individual identity for all of your clients.” – PASCAL VAN LOENHOUT, DESIGN.DIRECTOR
Now, more than ever, clients are taking risks with the styles they choose. Often inspired by the runway, we took pulse of society to create high-fashion looks that are also practical for everyday upkeep.
“This year we took our collection back to our editorial roots and the runway. We set out to create looks that are simple, fast, able to be adapted to the wearer, yet on the knife’s edge of fashion. We believe that’s what clients want too.” – WADE BLACKFORD, DESIGN.DIRECTOR