After months of delayed appointments and at-home haircare, clients are looking forward to returning to the salon for a little indulgence and we’ve got just the remedy.
If there is one thing 2020 taught us, it’s that the power of self-care is undeniable. Many of us took this time to upgrade our thread count, swap oversized T’s for silk pajamas and fully embrace a 7-step skincare routine. Taking beauty regimens seriously, the bridge between skin care and hair care also developed by way of mastering the perfect braid made waves and stocking up on cult-favourite masques for a little “me time.” Previously turning to social media to feed our need for creating comfort at home, we’re embracing new routines and craving the simple luxuries of in-salon services.
Enter: HAIR.REHAB – return to the sanctuary that is the salon with a new way to pamper clients and their tresses.
The in-salon experience has quickly become a coveted outing; with every service a carefully curated indulgence. Offering clients a new reason to splurge on themselves, KEVIN.MURPHY has created HAIR.REHAB with 5 new customisable in-salon offerings that translate beautifully even when recreated at home. These indulgent services consist of a targeted array of products to enhance the salon experience with the ability to continue their HAIR.REHAB journey on a daily basis.
THE NEWEST WAY TO REHAB
Approved by our expert team of educators, these services are lovingly-tailored to deliver vital benefits for an array of hair concerns and offer brilliant dual-purpose take-home products for clients looking to save space on their #shelfie. The great thing about these prescriptions is the fact that these products are multi-use – clients can use them together to recreate the HAIR.REHAB experience at home or individually for daily styling and upkeep. To get started, we suggest an in-depth consultation with your client and booking a dedicated time to perform the service.
MOISTURE + GLOSS
Ideal for: dry, dull, lifeless hair.
Revive parched hair with an in-salon treatment that clients will gladly return for. The key to this prescription is the choice of ingredients in each product. Borrowed from skincare; Immortelle and Evening Primrose are the stars of this treatment. Designed to provide weightless moisture, shine and softness – with each step you’ll notice increased rejuvenation and manageability. From the precious aromas to the spa-like experience, dry hair doesn’t stand a chance with this line-up.
- Apply MAXI.WASH, wrap hair in a hot towel to create the ultimate sensory experience and further the effects for 5 minutes, then rinse.
- YOUNG.AGAIN.MASQUE with a shot of YOUNG.AGAIN.
- Allow to absorb for 5 – 10 minutes. Rinse.
- Apply HYDRATE-ME.RINSE, rinse and style as desired.
*Pro-tip: spritz SHIMMER.SHINE or SHIMMER.ME BLONDE to complete the #glowup.
REPAIR + PROTECT
Ideal for: coloured, highlighted, or lightened hair.
Plain and simple – healthy hair reflects light and improves the look of any hair colour, natural or stylist-created. Due to the fact that colour-treated hair is susceptible to increased damage from chemical, thermal and UV exposure, it is vital to protect and repair the hair. Therefore, prescribe this system to clients to increase shine and elasticity and improve the overall quality of their hair.
- Cleanse with BLONDE.ANGEL.WASH or REPAIR-ME.WASH X 2
- Apply RE.STORE and wrap the hair in a hot towel for 10 minutes. Rinse.
- Finish with LEAVE-IN.REPAIR and allow to air dry for an undone feel.
*Pro-tip: If heat styling, apply HEATED.DEFENSE for extra thermal protection.
HEALTHY + BALANCED SCALP + HAIR
Ideal for: all hair types.
Scalp-care is the it-trend of the season and has become essential in all aspects of hair care. By treating the scalp, it instantly revives any style. Whether your client is dealing with an irritated, dry or oily scalp, or are experiencing issues due to the change in weather – this system increases the health of the hair and scalp, creating balance while soothing the scalp and strands.
1. SCALP.SPA SCRUB. Massage for 5 minutes. SCALP.SPA WASH X 2
2. Follow with ANGEL.MASQUE for 5 – 10 minutes. Rinse.
3. Finish with STIMULATE-ME.RINSE. Rinse.
*Pro-tip: Apply STAYING.ALIVE before styling to repair damaged hair.
SMOOTH + ANTI-FRIZZ
Ideal for: unruly, textured, or frizzy hair.
The thing about frizz is that it impacts every hair texture differently. Whether the root cause is dehydrated strands or a product of the environment, this line-up will smooth strands and tame frizz with the power of Manoi Oil, Shea Butter and Murumuru Butter. By increasing the health of their hair, clients are about to cut down on the impact of the environment and take control of their style.
- SMOOTH.AGAIN.WASH X 2
- HYDRATE-ME.MASQUE with a shot of YOUNG.AGAIN.
- Wrap in a hot towel for 10 minutes, then rinse.
- Finish with SMOOTH.AGAIN.RINSE.
*Pro-tip: follow with UN.TANGLED or YOUNG.AGAIN for a perfectly smooth style.
VOLUME + THICKNESS
Ideal for: fine, flat, or limp hair.
Strengthen hair and revamp body by using a combination of products specifically targeted at restoring elasticity, thickness, and repairing damage. The result: healthy, voluminous hair with long-lasting hold.
- Cleanse with PLUMPING.WASH
- Apply CRYSTAL.ANGEL and allow it to absorb for 10 minutes.
- Follow with PLUMPING.RINSE and once rinsed spritz with BODY.MASS.
*Pro-tip: Follow with ANTI.GRAVITY before styling to enhance body with added hold.
To learn more about HAIR.REHAB be sure to visit your local KEVIN.MURPHY salon – and listen to the latest Conversations With Kevin Podcast all about HAIR.REHAB here!
