There is a sultry ethereal nature to Nevenka, one that we’ve always aligned with as a brand. This atelier brings together everything you could want in a dress – romantic, unique and full of life – with bespoke details that add to the intricacies of their story. The history between Nevenka and KEVIN.MURPHY runs deep, as they were part of the support system as we launched our KEVIN.MURPHY Academy in Paris. Additionally, Nevenka designs are often featured in campaign shoots and shows. Our brands, and our style, have evolved together and as we both retrace our roots we can see this celebration of fashion and beauty come to fruition in their latest campaign Nevenka Resort 2020.
Inspired by cultural traditions from the designer’s home – Croatia, Bosnia, and Hungary – Rosemary Masic draws on the oldest form of Croatian folk dance “Kolo” and reiterates the energy in her designs. Colourful dresses, aprons, peplums, and underskirts are modernised for the contemporary client and portrayed with embroidery and hand-made decorative features. Styling the hair for this campaign, ARTISTIC DESIGN.DIRECTOR James Nicholson honoured the heart of these designs with looks evoking energy, movement, and connection.
The hair needed to move and dance alongside the dresses, and with a few key products, James Nicholson created hair that is impeccably undone with an irresistible attainability to it. Pro tip: Choosing DOO.OVER allowed James the ability to restyle and transition between finished looks throughout the shoot.
Get The Look:
1. Prep hair with STAYING.ALIVE on damp hair and then blow-dry smooth.
2. Apply EVER.SMOOTH to dry hair and sandblast for texture.
3. Use a Large tong and wrap sections in and out.
4. Then, layer with DOO.OVER and use a SMOOTHING.BRUSH to refine.
