As one of the biggest challenges of our time, Climate Change is the dedicated theme of Earth Day 2020, which marks the 50th anniversary of the event across the globe. As the shape of cities and daily lives change, this year makes us even more aware of our need to reinforce our commitment to the environment. Due to the fact that we all share the same planet, we are all responsible for taking care of it. KEVIN.MURPHY has always been committed to The Choices We Make and continues to develop our awareness each passing day. Taking steps both near and far, while many are remaining socially distant, our compassion and connection are effectively increasing. Keep reading to learn more about the sustainable steps we’re taking this Earth Day, and every day!
THE CHOICES WE MAKE
From the bottles we use to the ingredients we source and the partnerships we forge, KEVIN.MURPHY puts the environment first and here’s how.
Our Bottles
With the launch of Ocean Waste Plastic (O.W.P) Packaging, KEVIN.MURPHY is reducing plastic waste and cleaning up the oceans! Projected to remove 360 tons of plastic from the oceans each year, we are the first beauty brand to offer 100% Ocean Waste Plastic Packaging.
The Ingredients We Choose
In addition to cutting down on plastic waste, we take into account the lifestyle of our products. Wherever possible, we harvest our ingredients from sustainable and renewable sources to minimise any harm to the environment and delivering“skincare for the hair”.
Aware of the choices that you make, we are also proud of the Gluten-Free and Vegan options throughout our line. Stay tuned to learn more about our favourites.
HELPFUL TOOLS
As we develop our COLOR.ME line, our team has made it a goal to create effective choices that save time and money while cutting down on excess waste.
pH.D
With the addition of pH.D Alkaline to Acid pH transformer, we give you the tools to expand the possibilities of your COLOR.ME range, without the need for multiple colour ranges. This cuts down on excessive inventory, a benefit for your salon and the environment.
SUGARCANE.BOWL-LINERS
A convenient, cost-effective solution, this bowl insert was designed to fit into your COLOR.ME bowl. Cutting down on water use and saving time between clients, it is made from 100% renewable sugar cane fibre with zero plastic or wax coating, making it completely compostable within 30 days. Pair this with the COLOR.ME ELECTRIC.SCALE and the COLOUR.WHEEL TUBE ROLLER to ensure you are using every last drop of colour in your tube while making the exact amount of formulation, further cutting down on waste in the salon.
PARTNERSHIPS
Partnering with both ECOHEADS and GREEN CIRCLE SALONS, we believe in implementing practices in the salon that cut down on water and material waste.
ECOHEADS
Already living in a water-stressed environment, how we approach our consumption now will greatly impact our future resources on the planet. In an effort to conserve water, installing ECOHEADS in the salon helps save this precious resource. Using 65% less than with a traditional showerhead while softening the water and rinsing out colour more effectively and efficiently. ECOHEADS is an essential tool for any water basin.
Green Circle Salons
Providing sustainable waste management solutions, Green Circle Salons is a collection of salons that send hair clippings, aluminum foils, colour tubes and applicators in for innovative reuse and environmentally-friendly recycling, further cutting down on our impact to the environment.
We want to learn more about The Choices YOU Make and how you’re giving back to the environment. Be sure to tag us on social media in your stories and posts and tune into @KEVIN.MURPHY and https://www.facebook.com/LoveKEVINMURPHY/ for our latest updates!
