Following the largely successful COLOR.ME runway show presented at this year’s Australian Hair Fashion Awards, the KEVIN.MURPHY Australian team hosted an intimate consumer media launch at the Edwards and Co. flagship salon in Sydney.
Among the attendees were top consumer and trade press, including Vogue, ELLE Australia, Harper’s Bazaar and Marie Claire. During the launch, guests enjoyed light refreshments, with canapes and snacks featuring key ingredients from the COLOR.ME line, including Pomegranate and Honey, and were treated to an exclusive showcase presented by Kevin Murphy, COLOR.ME Design Director Kate Reid, and Australian COLOR.ME ambassador, Jaye Edwards. The team introduced the COLOR.ME range to key Australian media outlets, sharing the features and benefits of the line as well as the Colour Finishing Regimen for post-colour services.
Following the event, the team hosted six beauty editors from ELLE, Vogue, Harper’s Bazaar, Cosmopolitan, Marie Claire and The Journal to participate in personal, one-on-one consultations with Kevin and a fresh COLOR.ME colour service in order to experience the KEVIN.MURPHY and COLOR.ME lines firsthand.
HAIR TEAM: Kevin Murphy, Wade Black Blackford, James Nicholsson, Nathan Gorman, Koh and the KEVIN.MURPHY KEY team
COLOUR TEAM: Kate Reid, Janine Simons, Jodana Geary, Jaye Edwards, Candice Johnston, Stephanie Paschke, Nic Lange
PHOTOGRAPHER: Luis Murphy
FASHION STYLIST: Emily Ward