Blue Beauty is making waves in the industry as one of the most profound movements of the year. A subset of Green Beauty, Blue Beauty addresses the impact beauty products and packaging have on our oceans. Ahead of the trend, and the first beauty brand to do so, KEVIN.MURPHY has converted the production of our bottles to 100% reclaimed Ocean Waste Plastic. Committed to cleaning up the oceans and reducing plastic waste, we are projected to save 360 tons of plastic from the ocean each year.
“This change is for the future of our environment and for us to be truly sustainable – to clean up our oceans for the sake of our planet and for future generations.” – Kevin Murphy
2020 is already proving to be a decade of disruption in the beauty industry. Consumers are currently more conscious than ever. Weighing the choices they make when it comes to the impact of formulas on their bodies as well as the environment. The key factor comes down to the fact that they have a choice in the matter.
The Choices We Make as a brand
Increasing sustainability and mitigating climate change has long been a commitment by the KEVIN.MURPHY brand. When creating a product, the source of materials and the impact of production on the environment are equally as important as the quality and performance of the formula itself. From partnering with Green Circle Salons in addition to Ecoheads to cut down on salon and water waste, to being PETA-Approved and implementing Ocean Waste Plastic packaging – these are the Choices We Make to contribute to the Blue Beauty movement.
Creating “Skincare for the hair”, our goal has always been to use high-quality ingredients in order to create high-performance results. Looking at the product lifecycle, we use only natural ingredients from sustainable and renewable sources, that are harvested in a way that does no harm to the environment at all.
Ocean Waste Plastic packaging
150 million tons of plastic currently litter our oceans. Consequently, every minute one garbage truck of plastic is dumped into the ocean. With 95% of packaging amounting to single-use plastics, KEVIN.MURPHY is committed to making an impact in the industry. Therefore, our new Ocean Waste Plastic (OWP) utilises reclaimed plastic from the ocean, cutting down on 360 tons annually.
Never tested on our furry friends, we are committed to being a cruelty-free brand. Additionally, we avoid the use of ingredients that will damage animals and the environment in any way.
Aiming to be transparent about how we source, formulate and produce, we appreciate salons, stylists, and clients choosing KEVIN.MURPHY products as a first step to improve the environment.