Newcastle NE1 7RA United Kingdom
Fast Extinction created by photographer Montana Lowery of which I was proud to be apart of designing the hair looks for this important exhibition raising funds for WWF.
The exhibition FAST EXTINCTION aimed to raise awareness of animals on the critically-endangered list – those most at risk from a staggering 32,000 species facing extinction.
In this exhibition, comprising 15 images, Lowery has used the medium of fashion photography to highlight humanity’s impact on the future of these creatures. By using the human form, she provides a mirror for the viewer to relate to the issues facing the animals, and styling to highlight the unsustainable impact of Fast Fashion – challenging us to think about the way we live.
The exhibition starts in the Annamite mountains with the saola, a new animal to science but already on the critically-endangered list. It then moves on to Sumatra, in Indonesia, home to the orangutan and the Sumatran elephant spotlighting the effect of deforestation on their habitat and on climate change.
The exhibition continues through the Indonesian archipelago to Java where the Javan rhino – the smallest, quietest and rarest of the species – is found before moving on to the African continent. Nigeria’s Cross River gorilla, a subspecies of the Western gorilla, is the most endangered great ape in Africa is and there are fewer than 300 alive today and the Western chimpanzee who shares 98% of our DNA.
Back in Asia, we then see the stunning colours of the red-crowned roofed turtle – whose habitat, the River Ganges, is considered one of the most plastic-polluted waters in the world. Next, we learn about the impact of tourism on the Galapagos island and the various species of giant tortoise living there – a hopeful story of a species reappearing after a century of presumed extinction. Sea turtles are then featured – under threat from both climate change and by-catch.
Amur leopard and the tiger – both affected by habitat loss caused by climate change. As too the Blue Macaws which are now being brought back from the brink of extinction and were set to be released back into the wild in March 2020 but due to the pandemic this delayed their release.
The final image depicts the vaquita from the Gulf of California in north-western Mexico. The vaquita is the most critically-endangered species in the whole exhibition. Lowery uses a net across the model’s face to highlight the use of gillnets – a direct cause of the sharp decline in the species numbers.
“Our existence is sustainable if we can work in harmony with our planet. This is my aim: to educate myself and others, protect what we have, restore what we have lost and invest in a better future. I believe that the WWF will help us to do this.” Montana Lowery
The exhibition not only helped and worked in harmony with our salon ideals and bringing this to our clients and members of the general public in a new and informative way showing which fabrics are more sustainable and kinder to the environment even down to the packaging and swing tags. But have myself and partner (also a hairdresser ) an opportunity to support our daughter in raising this awareness.
We also raised funds for the WWF through the sale of the images which were all printed on FSC certified paper, all packaging was from recycled source and each image highlighted the impact we have on each animal eg: their are only 100 armur leopards in the world yet we all wear their spots ? Imagine if their was a tax on the print these beautiful animals would be no longer heading into extinction after all they own the copyright on their design.
Using products from the Kevin Murphy range for styling the hair.
17th September 2020 – 28th September but Exhibtion was extended to end of 13th October 2020
220.127.116.11 | 31/08/2021