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As the dust settles after a few pivotal years, it is becoming clear that we are in a new and exciting era due to societal changes as well as increasingly fast-paced technological innovation. We are simultaneously unwilling to compromise and hold realistic expectations on what we expect from the people around us. Surprisingly, despite current challenges, people still indulge in products and services that bring them joy, albeit with altered expectations. This is forcing us to reconsider what is valuable. It pushes us to ponder what brings real happiness and fulfilment, and if a stylist, salon, product, or experience offers a high level of value assurance, people are willing to pay the price.
Salons also need to align themselves more effectively to respond to evolving values. In haircare, we must consider new forms of authentication and personalisation to offer people a choice. We will continue to see more bespoke solutions that are inclusive and transparent. We as an industry are adapting to new forms of storytelling to engage clients in a re-crafted narrative that celebrates personalisation and advanced skill sets, practices needed across every action we take if salons wish to attract and retain new clients.
From beauty to hair care, the desire for bespoke expertise is superseding any previous demand. Sophisticated personalised solutions will gain stronger share in the year ahead in a booming haircare market. As beauty becomes synonymous with wellness, the appetite for products that can address the root cause of problems is growing creating a demand for haircare products that offer individualised and inclusive solutions. We now have realised that clients are people and as such have individual needs and concerns, they need addressed ahead of styling, including scalp care.
At KEVIN.MURPHY we embrace all of this with products, services and communication that is empowering, celebratory and energising. Now together we embark on innovative techniques to reshape narratives as we incorporate technology to infuse contemporary twists into tradition while exploring new ways to connect, re-framing beauty as more relatable to the individual.
Contact your local distributor for class dates in your area.
“The clash of fashion and society is pushing us to explore what brings real happiness, harmony and fulfilment. If we combine a high level of cutting technique, craft and skill with communication we prove our value and our ability to adapt regardless of the individual’s needs. Within this cutting collection we consider new forms of authentication and personalisation to offer clients a choice. We give you cuts and techniques that are inclusive, transparent and able to be adapted to all people.”- Pascal Van Loenhout, DESIGN.DIRECTOR
OUTCOMES:
- Learn how to cut to the curve of the head and understand how to manipulate the natural texture and movement for shape and form
- Unlock your clients self with cuts that allow you to tailor to their unique identity
- Explore proportion in a timeless, yet completely modern way and discover how hair transitions through different lengths, from short to long
- Understand how to personalise your cuts to enhance colour techniques and create the perfect finishing style
- Explore product combinations for each haircut and how it affects the outcome across different textures and lengths
‘In the dynamic world of fashion, the artistry of hair colour seamlessly integrates with cutting-edge AI and technology. As colourists in 2025, we harness innovation to craft bespoke reflects, techniques, and placements. These creations not only reflect individuality and authenticity, but also embrace data-driven insights. With products featuring technical advancements that align with our core values, we shape a future of beauty defined by precision and boundless creativity.”- Kate Reid, DESIGN.DIRECTOR COLOUR
OUTCOMES:
- Personalise looks, colour choice, application and desired result to allow clients to better represent themselves
- Build on your existing skills and learn how to incorporate new techniques and formulas
- Understand how to adapt new technologies and shades into your product portfolio and how this can en hance both results and time in the salon for clients
- Explore the infinite possibilities of line, form, texture and shape in colouring and how to apply designs efficiently and effectively
- Discover how to use techniques to compliment haircuts and styles for the individual
“For many people great hair styling has become synonymous with hair health and in salon the appetite for products that can address this is really growing. This is especially true for hair care, where people are much happier to adopt multi-step, multi-product routines. This further aligns haircare with the skincare arena. This is creating a demand for haircare products that offer individualised and inclusive solutions for clients. We now know that clients have individual needs and concerns that they’d like to address before the styling process even begins. Within our PEOPLE collection we have created inspired styling techniques that are adaptable but also practical for you to apply to the individual.”- Wade Blackford, DESIGN.DIRECTOR STYLING
OUTCOMES:
Explore and learn how to create and enhance modern textures with individual movement across a variety of hair types
Unlock how to apply classic techniques in a new self focused landscape helping clients to define and maintain their own style
Gain a strong understanding of advanced finishing techniques, learn how to use product and tools tocreate the ultimate finish
Enhance the colouring and cutting techniques you use behind the chair
Explore how to create the kinds of styles your clients want to complement who they are
