Celebrating 20 Years of KEVIN.MURPHY at REFLECTIVE PERSPECTIVE
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KEVIN.MURPHY has always been at the height of innovation, so it’s no wonder that the heart of the brand has always been about moving forward. With a Skincare for Your Hair philosophy that’s echoed throughout the years, combining ingredients to satisfy a need backstage or in the salon was always the goal alongside creating products that truly perform.
While always looking toward the future, Kevin let himself peek back at the last 20 years of the KEVIN.MURPHY brand, and there’s a lot to be proud of. “20 years in the making seems like a good time to reflect on the ideas that managed to see the light of day. I’m not sure what the future looks like except that we’ll continue to challenge the status quo, bringing you innovative products that perform.” — Kevin Murphy, 2024
The reflective perspective show that took place in Budapest, Hungary was one of the largest shows to date and gave an inside look at the history of the brand while celebrating the styles — featured in everything from brand campaigns to Vogue and runways across the globe — that have had an everlasting impact.
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Reflective Perspective
Bringing together over 1800 people from around the globe, the Reflective Perspective show included Kevin, alongside his Global team of stylists and showcased the finest in hair colouring, cutting, and styling. From gravity-defying sculptural silhouettes to dynamic colours and effortless cuts, over 48 models were styled the KEVIN.MURPHY way — merging the best of fashion with the best of hair.
Alongside Murphy and his team, the show also showcased the talent of Yannick and Gabby of @Coiffeurstory, a dynamic duo who have dedicated their work to uplifting people through hair, celebrating natural textures and creating statement hair.
A Show of Style: The Wig Exhibition
While the images of our most-loved styles will always tell a story, we wanted everyone to be able to experience them in all their glory. This is where the wig exhibition came into play. Highlighting Kevin Murphy’s most iconic styles — from cut to colour and styling — over the past 20 years, attendees were able to walk through rows on display to really take in all the creativity.
Products That Perform
As a session stylist who was continually looking to evoke feeling through the hairstyles he created, Kevin began mixing his own products to create the looks he was after. Often borrowing ingredients and ingenuity from skincare, he wanted lightweight products that would absorb while still being able to manipulate the hair. What he created was a gentle balance between nature and science that has just as much a focus on care as it does on control.
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Celebrating the icons that continue to stand the test of time, limited editions of HAIR.RESORT.SPRAY and ANTI.GRAVITY.SPRAY will be available to commemorate the occasion. With an exclusive design that honours the brands’ fashion and styling history and future, the bottles are sleek, sophisticated, and carry Kevin’s signature — signifying the lasting impressions they have made over the years.
FAQ
The philosophy behind KEVIN.MURPHY products is "Skincare for Your Hair." This approach combines high-quality ingredients with innovative formulations to satisfy the needs of stylists backstage and in salons, ensuring that the products perform exceptionally well while also caring for the hair and the environment.
KEVIN.MURPHY celebrated its 20th anniversary with the Reflective Perspective show in Budapest, Hungary. The event brought together over 1800 people from around the world and featured a showcase of the finest in hair colouring, cutting, and styling. The show included dynamic displays by Kevin Murphy and his global team of stylists, as well as a wig exhibition highlighting the brand's most iconic styles over the past 20 years. Limited editions of HAIR.RESORT.SPRAY and ANTI.GRAVITY.SPRAY were also released to commemorate the occasion.
KEVIN.MURPHY products are unique because they draw inspiration from skincare, using lightweight ingredients that absorb well while allowing for manipulation and styling. This blend of nature and science ensures that the products not only provide excellent performance but also care for the hair. The products are designed to evoke feelings and create specific looks, with a strong focus on both care and control.