I took a risk during a global pandemic and created the first ever ‘hair salon/co-working space’.
G01/7 Commercial Street
I applied for a lease that was double the size of what I thought I needed to collaborate, connect and hold space for other women in business who were suffering and looking to continue in a more beneficial way. We believe this is the future, why do it all on your own when we are businesses with the same values and we can work together for the same goals? We are a creative collaboration to create opportunities for women in business to reduce entrepreneurial risk. Through shared risk management, we reduce the stresses and hardship brought on by COVID-19. Like a Trader’s Association, we have more power together.
At Mamawest, we serve our community of busy women with a wider variety of services that empower and support women mentally, physically, emotionally and spiritually. We’re not interested in getting the maximum clients per day, but about maximum service. Our mantra is quality over quantity.
We are committed to working together and value community over competition. My apprentice Olivia came from a really toxic workplace, we have lifted her spirits and reignited her faith in the industry. In supporting her in finding her voice and power, we are bringing the industry back together. Speaking up about this kind of behaviour that makes apprentices lose interest in the industry and their faith in themselves is something I feel very strongly about. The future of the beauty industry lies in treating our apprentices with the respect they deserve.
Despite the timely inspiration I felt during the middle of the second COVID-19 lockdown in July 2020 and the ongoing development of the business, in just 15 weeks of opening we have facilitated a community of five women-owned businesses under the MamaWest umbrella, lead a community event with over 300 attendees with support of the Maribyrnong Council and a special guest appearance by the Mayor of Maribyrnong Michael Clark, been featured as a segment on Channel Nine News, received nominations for two business awards, received invitations to be a speaker on three different industry panels, and are completely booked until August, 2021.
Since opening in February of this year, we’ve skyrocketed from 120 clients to 590 – despite two lockdowns occurring since. We value our location in Maidstone which helps us serve the rich demographic of the area and surrounding suburbs. I have lived in Footscray for many years and always loved the vibrancy and diversity Footscray is known for. Based on my experiences as a resident here, I wouldn’t have picked any other area to open the business. Our team ranges in age from 20 to 55 years old and our client age range begins even lower; our clients also bring their kids to get their own MamaWest experience. With any hope we will be the hairdresser crying while doing their hair for their 18th and 21st birthdays.
This idea began in the middle of covid July 2020 and we launched the salon in February 2021 after being delayed by months thanks to covid.