Butter Blonde is Summer 2024’s Most-Loved Shade

Keep your eyes peeled. In case you missed it — as we head into the summer 2024 season, there’s a big colour trend on the horizon that is spanning everything from fashion to interior design and beauty — Butter Yellow. And now that you know, you’re bound to see Butter Yellow everywhere you look. Our favourite way to wear the trend? With a rich, dimensional Butter Blonde.

As the temperatures warm and blondes look for new ways to upgrade their shade everyone is turning to Butter Yellow. The shade varies between a creamy, pale yellow and a pastel sunny finish while steering clear of anything Lemon or Marigold.

While true Butter Yellow is on the pastel side, when it comes to hair colour, this trend plays out with creamy beiges and a balance between warm and cool. The tone is very similar to the “Banana Peel Blonde” goal and can be used as an all over finish or mixed with highs and lows to enhance dimension.

While yellow + blonde isn’t a combination we usually champion, the Butter Blonde trend evokes a sunny feeling that will highlight your entire colour palette. Use this colour as a jumping off point into spring and summer fashion, just don’t forget to protect it!

Your individual Butter Blonde tone will come down to a few different factors, mainly maintenance, starting level and desired outcome. But, once you’ve achieved it, we have a few products that should definitely be added to your repertoire to enhance and elongate your shade.

EVERLASTING.COLOUR WASH, RINSE, TREATMENT and LEAVE-IN 

This range, which includes bond-building innovation and is designed to protect your colour, improve the pH of your hair, repair broken bonds and elongate the life of your colour.

Butter Blonde will require a bit of lifting to achieve the perfect shade. Once hair is pre-lightened, a GLOSS treatment is the ideal way to enhance your colour while also going one step further to reconstruct and moisturise. Plus, it just so happens that it adds incredible shine as well.

BLONDE.ANGEL.WASH, BLONDE.ANGEL, COOL.ANGEL, and SHIMMER.ME-BLONDE 

While Butter Blonde is influenced by Butter Yellow, nothing about the trend calls for yellowing or brassiness within your colour. For cool, neutral and perfectly buttery finishes, add the BLONDE range to your regimen. Choose from a purple shampoo and treatment that combats yellowing and hydrates the strands. Or, for an utterly cool finish, COOL.ANGEL is your perfect pairing. When you need a little extra condition between shampoos, spritz SHIMMER.ME-BLONDE with light reflective technology to cool your butter blonde and add lightweight condition and shine.