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“The lack of products that performed as I needed them to perform on a shoot forced me to go beyond conventional hair products and look into the advancements being made with skincare. I wanted to create a range that in the hands of a stylist would change the characteristics of the hair and also take hair trends in new directions.”

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A master of his profession, no one understands the transformative power of hair better than Kevin Murphy. His work has graced the covers of all the major global print publications and he has directed hair teams for countless high profile fashion houses. Having trained at Vidal Sassoon in London, Kevin returned to Australia to establish himself as one of the country’s most sought-after stylists. As a regular contributor to Australian Vogue he has carved his niche within the industry as the go-to-guy for the ‘beach hair’ look, and in 2007, Kevin was awarded the Australian Masters Award at the AHFAS for his outstanding contributions to the profile of Australian Hairdressing worldwide.

Working on shoots and fashion shows, models go through a number of hair and makeup changes in the course of a day. Kevin found that as the day progressed the models’ hair became heavy, dull and lifeless, and there were no styling products on the market that fulfilled his needs as an editorial stylist… so, he created his own, and in answering his own needs as a stylist, he developed products that were easy to use and crossed over to consumers perfectly.

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