COLOR.ME Campaign

2018 COLOR.ME Collection: ART.SCHOOL

Shot on location at Prague’s Fine Art Academy, our newest COLOR.ME collection represents the return to artisan values and the idea of handmade art. This collection showcases colour in a personalised, creative way through pure, handmade art.

“Hair colour these days is all about personalisation. We experiment with natural texture and create movement to really enhance the quality of the colour.”

– Kevin Murphy

ART.SCHOOL explores the use of colour techniques to mimic everyday textures while capturing subtle, seamless dimension throughout the hair, embodying various techniques in colour, cutting and styling to offer practical applications that can be used in the salon every day while still staying within the ranks of high fashion.


Inspired by the variations of mirroring tones that reflect off the skin, our ATOMIC.COPPER look enhances soft peach tones in the skin much like the facets of a jewel in the light.


The texture of the hair was enhanced through colour by mixing shades to create a colour that imitates a tweed-like piece of fabric – a rough, woollen texture that is soft to the touch, flexible in movement, but obvious in appearance.


Inspired by the idea of ‘hair in motion,’ BOHEMIAN.ELEGANCE featured sculpted curves influenced by our remarkable location in Prague’s Fine Art Academy.


Linen doesn’t stretch, making it resistant to damage. The freshness and crispness in linen is enhanced by the matte, creamy edge and the effect is often stronger wet than dry. The coolness from the new growth is seamless, and cascades perfectly using the COLOR.ME LIGHTENING.WAND.


Every flower’s colour is unique and creates a feeling. Soft copper, apricot, tangerine, daisy or poppy bring an upbeat feeling and enthusiastic, playful vibes that are evident by their appearance. This transparent, iridescent colour is young and is inspired by the notion of stepping outside the contrived normal.


Balayage is now a staple and is still growing as a most requested salon service. We embrace a multi-dimensional natural palette, including warm brunette edges worn seamlessly to create an instant lift. This quick service is a must for all salons to create a fast transformation that softens and adds femininity to any and every skin tone.


Cooler-than-cool arctic blondes combined with innovation and technology makes this icy trend an easy service to provide in salon. This reflect always looks best on clients with cool or pink undertones in their skin.